XP BANK

XP Bank was one of my projects at Ulster, in which we had to create a set of brand guidelines for a bank. It was to appeal to younger people aged around 16-25. I used it to create an app and website. This project helped me to understand branding and learn how to install design. I created a 55 page guideline, a design system, 11 screens for the mobile app and 4 pages of a website

I loved doing this project, I was passionate and wanted to push it as much as I could. I did this by creating a design system on top of my brand guidelines and pushed for detail. The design, tone of voice, in-app features, and brand ethics was to appeal to the younger audience.

I had my setbacks with this project, the biggest one was finding the design. It took a while and many iterations of ideas and design. The first draft was to create a design based on cyberpunk, but it was complicated, so I scrapped it. I went more in to brutalist design and it worked better due to it's simplicity. I kept feedback in mind when doing this project, as I received a lot I learned more on how to take it constructively. Rather than critically.

I pushed myself to create the best bank brand I could. if I were to develop it any further I would have to actually open the bank itself. I had my challenges but I also had my agreements with the project and I’ve worked through them to do the best I can. I love branding projects like this because there it is limitless with what you can do.

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